Proactive; Literally

Hey Borders Books,

I wanted you to know you just lost a customer for a lousy $4.

I have rarely had the opportunity to take advantage of your special savings, though you are constantly sending me emails (that does get a little annoying). The last two times I tried, I got nothing.

The second to the last time, I left the store and then realized that though the cashier had asked me for my membership card, he hadn't applied the savings. I thought no big deal and went on with life.

Saturday I went and bought a book one of your emails had suggested, and I knew you'd just sent me a 33% off coupon so I figured I would give it a read. I was disappointed by how cheaply the book was made, knowing it would fall apart quickly, but life becomes more disposable each day I guess.

After I'd paid for my purchase and for a donation book for some charity, I realized that I had not gotten my discount. Feeling embarrassed, I asked why and I was told I had to have a physical copy of the coupon or the bar code numbers.........the unasked question I saved for you is why the hell did I have to give you my stinking card if you weren’t applying your offer of savings? This is nonsense; there's no earthly reason to do this other than to loophole your way out of giving me a lousy $4 discount off a book that probably cost ten cents to print.

I will be getting off this mailing list and go back to buying my books from Amazon.com, or local book dealers, where I know up front how I'll be treated.
I don't usually tell companies why I stop doing business with them, like most Americans, I just stop; of course I do tell my friends. I told you because actual paper books are on the decline and I don't want to see them discontinued in my life, if possible.

I hope you realize this is easily fixable for the remainder of your customers.